MidADdle

MidADdle is a browser helper object that displays advertisements based on the URL in web browser address field.

"Internet Marketing company AdSypre has announced the beta launch of its MidADdle keyword targeted ad system. The system, similar to Claria and WhenU, works once a user has downloaded and opted into the system. The system tracks online behavior matching user keywords in user-entered URLs, web page forms, search forms and click-through destinations which are then mapped against advertiser keywords generating targeted ad delivery. The ad appears as a between-page unit and is presented to the user upon identification by system as they progress from one page to the next. The user can choose to click on the ad, view it for ten seconds or skip it. If the ad is clicked, the user is delivered to the advertiser's site." Source

The vendor offers MidADdle demonstations [1] [2] at their web sites.

Here's the vendor's overview about how MidADdle operates: "Here's how it works: 1. An advertiser selects specific "keywords" to target by our patent pending technology and submits their creative advertisement to be approved by our customer support team.
2. Our unique bidding system allows an advertiser to outbid and gain priority over other advertisers interested in the same target.
3. When a user goes to a site containing a "keyword" in the destination URL, it will temporarily direct them to a page that displays the ad.
4. The visitor is then automatically redirected to their intended destination after 10 seconds or can 'close' the ad at any time and proceed to the destination page.
5. If the visitor clicks on the advertisement, a new window is spawned and their web surfing experience is protected. In the end, what you have is truly a targeted ad that does not annoy the user like a pop-up."

It appears that MidADdle sometimes use random file names for the browser helper object .dll file.

Classification

Files

midaddle.dll

If you have any of the files related to MidADdle on your system, please send them for additional analysis. Generally, I have only analysed a few versions for each software component listed at this web site. With your help I will be able to look at both old and more recent versions of the MidADdle software. Thank you very much for your time!

Log references

Vendor

Detection

Bazooka Adware and Spyware Scanner detects MidADdle. Bazooka is freeware and detects spyware, adware, foistware, trojan horses, viruses, worms and other potentially unwanted applications. Read more »

Uninstall procedure

Free polls

Uninstall MidADdle with FreeFixer

I'm working on a general purpose tool for removing unwanted software. The tool is called FreeFixer and can help you remove unwanted Browser Helper Objects, Internet Explorer toolbars and software that starts automatically when you reboot your computer, so it can offer some assistance while uninstalling MidADdle. The manual removal instructions listed below will help you to identify what to delete with FreeFixer.

Read more about FreeFixer.

Manual removal

Please follow the instructions below if you would like to remove MidADdle manually. Please notice that you must follow the instructions very carefully and delete everything that is mentioned. In most cases the removal will fail if one single item is not deleted. If MidADdle remains on your system after stepping through the removal instructions, please double-check by stepping through them again.

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Contact information for MidADdle's vendor

In order to provide correct, accurate and updated information about MidADdle I encourage the vendor to contact me if any part of this write-up needs a revision.

Overview