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MidADdle
Overview
MidADdle is a browser helper object that displays
advertisements based on the URL in web browser address field.
"Internet Marketing company AdSypre has announced the beta launch of its MidADdle keyword
targeted ad system. The system, similar to Claria and WhenU, works once a user has downloaded
and opted into the system. The system tracks online behavior matching user keywords in
user-entered URLs, web page forms, search forms and click-through destinations which are
then mapped against advertiser keywords generating targeted ad delivery. The ad appears as a
between-page unit and is presented to the user upon identification by system as they progress
from one page to the next. The user can choose to click on the ad, view it for ten seconds or
skip it. If the ad is clicked, the user is delivered to the advertiser's site."
Source
The vendor offers MidADdle demonstations
[1]
[2]
at their web sites.
Here's the vendor's
overview about how MidADdle operates:
"Here's how it works: 1. An advertiser selects specific "keywords" to target by our patent
pending technology and submits their creative advertisement to be approved by our customer support team.
2. Our unique bidding system allows an advertiser to outbid and gain priority over other advertisers
interested in the same target.
3. When a user goes to a site containing a "keyword" in the destination URL, it will temporarily
direct them to a page that displays the ad.
4. The visitor is then automatically redirected to their intended destination after 10 seconds or
can 'close' the ad at any time and proceed to the destination page.
5. If the visitor clicks on the advertisement, a new window is spawned and their web surfing experience
is protected. In the end, what you have is truly a targeted ad that does not annoy the user like a pop-up."
It appears that MidADdle sometimes use random file names for the browser helper object
.dll file.
Classification
Adware
Files
midaddle.dll
If you have any of the files related to MidADdle on your system,
please send them
for additional analysis. Generally, I have only analysed a
few versions for each software component listed at this web site. With your help I
will be able to look at both old and more recent versions of the MidADdle software.
Thank you very much for your time!
Log references
Log 687
Log 755
Log 776
Log 803
Log 840
Log 851
Log 852
Vendor
adspyre.com whois_cached whois
adspyre.biz whois_cached whois
midaddle.com whois_cached whois
Privacy policy
No privacy policy available.
Detection
Bazooka Adware and Spyware Scanner detects MidADdle.
Bazooka is freeware and detects spyware, adware, foistware, trojan horses, viruses, worms and
other potentially unwanted applications.
Read more »
Uninstall procedure
Uninstall MidADdle from "Add/Remove Programs" in the Windows® Control Panel.
Uninstall MidADdle with FreeFixer
I'm working on a general purpose tool for removing unwanted software.
The tool is called FreeFixer
and can help you remove unwanted Browser Helper Objects, Internet Explorer toolbars
and software that starts automatically when you reboot your computer, so it can offer some
assistance while uninstalling MidADdle. The manual removal instructions
listed below will help you to identify what to delete with
FreeFixer.
Read more about FreeFixer.
Manual removal
Please follow the instructions below if you would like to remove MidADdle manually. Please
notice that you must follow the instructions very carefully and delete everything that is mentioned. In most
cases the removal will fail if one single item is not deleted. If MidADdle remains on your system
after stepping through the removal instructions, please double-check by stepping through them again.
-
Start your computer in safe mode.
-
Start the registry editor. This is done by clicking Start then Run.
(The Run dialog will appear.) Type regedit and click OK. (The registry editor will open.)
- Delete 'HKEY_LOCAL_MACHINE\SOFTWARE \ Classes \ CLSID \ {E8EAEB34-F7B5-4C55-87FF-720FAF53D841}', if it exists.
- Delete 'HKEY_LOCAL_MACHINE\SOFTWARE \ Microsoft \ Windows \ CurrentVersion \ Explorer\Browser Helper Objects \ {E8EAEB34-F7B5-4C55-87FF-720FAF53D841}', if it exists.
- Exit the registry editor.
-
Start Windows Explorer and delete:
%ProgramsDir%\Common Files\midaddle\midaddle.dll\
Note: %ProgramsDir% is a variable (?). By default, this is C:\Program Files.
Problems uninstalling? Click here.
I'm looking for your help!
Thank you for using my site, I hope you find it useful. I'm looking
for help from all users, please read more.
Contact information for MidADdle's vendor
In order to provide correct, accurate and updated information about MidADdle
I encourage the vendor to contact me if any part of this write-up
needs a revision.
Related links |
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Bazooka - Free scan for spyware, adware, trojan horses, keyloggers, etc. Detects more than 500 potentially unwanted applications. Freeware!
The File Database - Search the file database for more information. Free!
PopUp Blocker Test - Find out if your pop-up killer can handle all pop-ups. Free!
Kephyr Labs - Find out what is going on at Kephyr. Try products in an early stage of development.
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